We founded MiSalud Health amid the pandemic to help all hard-working Latinos get access to care providers who understand their unique situation and needs.
We believe that living a healthy life is a fundamental right. At MiSalud Health, we are working to combine technology with a network of Spanish-speaking healthcare professionals who understand the unique health circumstances of Latino workers and their families.
The team behind MiSalud's services and technology are predominantly Latino and have worked at some of the world's best-known technology companies: Google, Microsoft, Facebook, and Amazon. However, we still make tamales in our homes on special occasions and know the feeling of anxiety when the red light comes on as we pass through customs with gifts for our families.
The family of one of our founders — Bismarck Lepe — came to the United States as Mexican immigrants, working in the fields without health insurance. Because they returned to Mexico each winter, they met all of their medical needs only while in their home country. To this day, Bismarck's mother still travels to Tijuana, Mexico, to see her dentist and buy medicine. We know this experience is not exclusive to Bismarck's parents.
Co-Founder and CEO
Cindy Blanco Ochoa is a proud Jalisciense and the co-founder and Chief Executive Officer at MiSalud Health. Her professional career crosses both Mexico and the U.S. and spans IT, government, nonprofits and large enterprises. That knowledge led to building MiSalud to solve a challenge she faced along with many other U.S. Latinos.: a U.S. health care system so complex, she would wait to get medical treatment in Mexico from doctors who knew her culture and language.Cindy previously served as a Council Woman at the Government of Zapopan, where she led the Socioeconomic Development Commission. She currently serves at the Board of Advisors at Carabela Venture Capital Fund and on the investment committee at Redwood Ventures. Prior to these roles, she was co-founder and CEO at StartupGDL, a Wizeline sister nonprofit that helped fast-growing global tech startups access the Mexico tech ecosystem. Cindy is particularly interested in supporting female entrepreneurs and making the tech sector more inclusive and diverse. She has a B.A. in International Affairs from ITESO University and a Diploma from Stanford and Colegio de México. Cindy was awarded as a Delegate of the IVLP for Women in Entrepreneurship by the US State Department in 2018.
Co-Founder & Executive Chairman
Bismarck Lepe is a Mexican American and a co-founder and Executive Chairman of the Board of MiSalud. The son of migrant farm workers, he spent his early childhood following the seasonal harvests with them from Mexico, through California and up to Washington state. He graduated from Stanford University and has become one of the most successful tech entrepreneurs and investors, with nearly $1B in exits. Bismarck is CEO and founder of Wizeline, a product intelligence company that helps businesses drive the development of products. Prior to Wizeline, Lepe was a co-founder and founding CEO of Ooyala, a video technology platform company. At Ooyala he raised $20 million in funding and led the strategy that drove its early growth and success. Previously, he was an early employee at Google, responsible for Ads Quality products and Video Advertising, which contributed over $1 billion in revenue. His board work includes Cerby (cybersecurity), Tec de Monterrey - Guadalajara Campus, MiSalud Health, Farmacias del Ahorro and the investment committee of Proeza Ventures.
Read Bismarck’s thoughts on growing up with one foot in the United States in the other in Mexico.
Co-Founder + Chief Product & Data Officer
Wendy Johansson co-founded MiSalud and serves as Chief Product and Data Officer. She is a Silicon Valley founder and product leader who has spent her career building equitable teams and products in tech. Wendy has most notably co-founded and exited Wizeline a global product development company, built a diverse and inclusive UX Apprentice program at Amazon, led a global team of designers as Global VP of Experience at Publicis Sapient, and built her early career as a UX leader at successful early-stage startups.In her free time, Wendy mentors the next generation of tech leaders at Coho Fellowship, invests in startups in LatAm with the CompuSoluciones Corporate Venture Fund, is an advisor at Cerby and Wizeline, and champions women and POC in tech. You can find Wendy speaking about building inclusive products at tech and healthcare conferences.
