We founded MiSalud Health amid the pandemic to make healthcare accessible and affordable for all by removing barriers through innovation, compassion, and collaboration.
We believe that healthcare is a fundamental human right. At MiSalud Health, we are working to create a world where everyone can access healthcare, breaking barriers of language, cost, and circumstance through technology and human expertise.
The team behind MiSalud's care and technology has worked at some of the world's best-known technology companies: Google, Microsoft, Facebook, and Amazon. However, we still make tamales in our homes on special occasions and know the feeling of anxiety when the red light comes on as we pass through customs with gifts for our families.
The family of one of our founders — Bismarck Lepe — came to the United States as Mexican immigrants, working in the fields without health insurance. Because they returned to Mexico each winter, they met all of their medical needs only while in their home country. To this day, Bismarck's mother still travels to Tijuana, Mexico, to see her dentist and buy medicine. We know this experience is not exclusive to Bismarck's parents.
Co-Founder & CEO
Bismarck Lepe is the CEO of MiSalud and a co-founder of the company. The Mexican-American son of migrant farm workers, he spent his early childhood following the seasonal harvests with them from Mexico, through California and up to Washington state. He graduated from Stanford University and has become one of the most successful tech entrepreneurs and investors, with over $1B in exits.
Bismarck recently served as CEO and founder of Wizeline, a digital services and transformation company that helps businesses drive the development of successful products and technology. Prior to Wizeline, Lepe was a co-founder and founding CEO of Ooyala, a video technology platform company which was sold to Telstra in 2014. Previously, he was an early employee at Google, responsible for Ads Quality products and Video Advertising, which contributed over $1 billion in revenue. His board work includes Cerby (cybersecurity), Tec de Monterrey university, and the investment committee of Proeza Ventures.
Read Bismarck’s thoughts on growing up with one foot in the United States in the other in Mexico.
Co-Founder & Chief OPERATING Officer
Wendy Johansson is a 2x startup founder and seasoned product leader dedicated to human-centered innovation and building equitable teams. At MiSalud Health, she leads operations and strategy to deliver accessible, bilingual virtual care for mental and physical health.
Throughout her career, Wendy has held impactful tech leadership roles, building products and teams from 0 to 1, then scaling platforms to millions of users. Prior to MiSalud, she co-founded Wizeline with Bismarck, built the UX Apprenticeship program at Amazon, led design teams across 12 global hubs as Global VP of Experience at Publicis Sapient, and led product/design at early-stage startups such as AppNexus and Ooyala.
A passionate advocate for diversity in tech, Wendy mentors up and coming founders, invests in LatAm startups with the CompuSoluciones Corporate Venture Fund, and is an advisor at Cerby and Wizeline.
Co-Founder
Cindy Blanco Ochoa is a proud Jalisciense and a co-founder of MiSalud Health who also served as CEO during the company’s early growth stages. She remains an active board member. Her professional career crosses both Mexico and the U.S. and spans IT, government, nonprofits and large enterprises. That knowledge led to building MiSalud to solve a challenge she faced along with many other U.S. Latinos.: a U.S. health care system so complex, she would wait to get medical treatment in Mexico from doctors who knew her culture and language.
Cindy is currently Secretary of Economic Development for the state of Jalisco. She previously served as a Council Woman at the Government of Zapopan, where she led the Socioeconomic Development Commission. She has served on at the Board of Advisors and Investment Committees of several venture capital entities and was co-founder and CEO at StartupGDL, a Wizeline sister nonprofit that helped fast-growing global tech startups access the Mexico tech ecosystem.
